Facebook launches Messenger Platform 2.1

By Gadgets Now Bureau, 2017-07-29 18:42:37
acebook has launched Messenger Platform 2.1, which comes with new features aimed at developers and brands, and is designed to help them reach more potential customers. The new features include built-in natural language processing, a payments SDK, and a global beta that is said to be instrumental in switching between bots and humans on Messenger. Wit.ai, a company Facebook acquired in 2015, will be providing natural language processing (NLP) technology for Messenger. Although Wit.ai has always been making NLP available to developers, in Messenger Platform 2.1, it will be available as a built-in feature that will even detect common words and phrases like "hello," "bye," "thanks," date & time, location, amount of money, phone number, and email addresses. Once the bot detects these kinds of messages from customers, it will automatically respond on the Messenger. Media reports quoted Messenger head David Marcus as saying, "We have more and more natural language interactions inside of messenger and we want to help third party developers, existing enterprise and customer support, and service centres automate a lot of those interactions, and a big requirement to automation is understanding what people are asking. So what we're doing right now is we have built-in NLP inside of the Send/Receive API that developers here are using, which means that you will get from the API the intent extraction that you need to automate responses, so it's a big, big deal. It's a little geeky, but it actually will enable automation at scale."

Source: Gadgetsnow.com

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